Newsletter Revenue & Growth Calculator
Estimate monthly revenue from sponsorships, affiliate links, and paid subscriptions. Forecast subscriber growth and ARPU.
Scenario presets
Newsletter economics
Estimates are directional. Last updated: 2026-07-06. See notes.
Monthly revenue
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Projected subscribers
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Revenue per subscriber (ARPU)
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Annual revenue
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Monthly revenue breakdown
| Revenue line | Monthly | Share |
|---|---|---|
| Sponsorships | — | — |
| Affiliate | — | — |
| Paid subscriptions | — | — |
Month-by-month projection
| Month | Subscribers | Opens | Sponsorships | Affiliate | Paid subs | Total |
|---|---|---|---|---|---|---|
| Enter inputs to see projection. | ||||||
Typical sponsorship CPM by list size
| List size | Typical CPM | Range |
|---|---|---|
| 0 – 5,000 | $80 | $40–$120 |
| 5,000 – 20,000 | $120 | $80–$180 |
| 20,000 – 50,000 | $150 | $100–$220 |
| 50,000 – 200,000 | $200 | $140–$300 |
Verdict
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Frequently asked questions
How is sponsorship revenue calculated?
Sponsorship revenue uses a CPM rate per 1,000 subscribers multiplied by the number of sponsor slots per issue and issues per month. A 5,000-subscriber newsletter at $150 CPM with one slot per issue and 22 issues earns $16,500/month.
What counts as affiliate revenue for a newsletter?
Affiliate revenue is the share of readers who click an affiliate link, buy something, and generate commission. It depends on opens, click-through rate, affiliate click share, conversion rate, average order value, and commission percentage.
Why does paid subscription revenue matter?
Paid subscriptions can become the most predictable revenue line. The calculator converts a percentage of total subscribers into paying members at your monthly or annual price, then adds that recurring revenue to the total.
What is ARPU and why track it?
ARPU is average revenue per subscriber per month. It tells you whether growth alone is the right goal, or whether improving engagement and monetization is more valuable than chasing raw subscriber count.
Are these numbers guaranteed?
No. CPMs, conversion rates, and paid-subscription conversion vary by niche, audience quality, and sales effort. Use the benchmarks as starting points and replace them with your actual rates.
Estimates are directional. Sponsorship CPMs, affiliate conversion, and paid-subscription conversion vary widely by audience quality and niche. Replace presets with your actual rates.