AI Agent Marketplace Fee Comparator
Compare platform take rates, revenue share models, and audience fit across the main AI agent marketplaces.
| Marketplace | Model | Take / Fee | Audience | Best for |
|---|---|---|---|---|
| OpenAI GPT Store | Revenue share via ChatGPT subscriptions | Unknown / pooled | 200M+ ChatGPT users | Consumer utility agents and productivity GPTs |
| Anthropic Claude Marketplace | No platform take rate | 0% | Enterprise Claude Workbench users | B2B and enterprise Claude integrations |
| Quora Poe Creator Economy | Usage-based creator payouts | Unknown / pooled | Poe's multi-model chatbot users | Prompt bots and server bots with loyal users |
| Salesforce Agentforce Exchange | Partner marketplace + Salesforce cut | 15% on paid AppExchange listings | Salesforce enterprise customers | CRM, sales, and service agents |
| Pickaxe Marketplace | Subscription + usage with platform fee | ~20-30% on paid agents | No-code AI agent builders | No-code agents and quick productization |
| Zapier Central / Interfaces | Zapier platform subscription | N/A | Zapier automation users | Workflow agents that integrate with existing SaaS stacks |
| Relevance AI Agent Marketplace | Seat + usage with revenue share | ~20-40% estimated | Sales and marketing ops teams | Sales development and go-to-market agents |
| GitHub Marketplace (Copilot extensions) | Revenue share on paid extensions | 5% on paid extensions | GitHub Copilot users | Developer tooling and coding agents |
| AWS Marketplace for Gen AI | Listing fee + revenue share | 3-5% for SaaS listings | AWS enterprise customers | Enterprise AI agents deployed on AWS |
| Stripe Apps / Stripe Partner Ecosystem | Revenue share on paid apps | 5% on paid app revenue | Stripe merchants and platforms | Agents that handle payments, billing, or finance workflows |
OpenAI GPT Store
Unknown / pooledPool-based revenue share from ChatGPT Plus/Pro subscription revenue; actual payout varies by usage and geography.
Pros
- Massive built-in distribution
- Easy publishing
Cons
- Opaque payout formula
- Limited pricing control
Best for: Consumer utility agents and productivity GPTs
Anthropic Claude Marketplace
0%Anthropic does not take a commission; partners keep 100% of revenue and bill customers directly.
Pros
- Zero platform fee
- Enterprise buyer access
- Direct customer relationship
Cons
- Enterprise-only initially
- You bring your own billing
Best for: B2B and enterprise Claude integrations
Quora Poe Creator Economy
Unknown / pooledPoe pays creators based on subscriber engagement with their bots; exact rate not public.
Pros
- Multi-model audience
- Can charge subscriptions
Cons
- Payouts are usage-dependent
- Limited analytics
Best for: Prompt bots and server bots with loyal users
Salesforce Agentforce Exchange
15% on paid AppExchange listingsAgents are sold via Salesforce AppExchange; partners pay AppExchange listing fee and Salesforce takes a percentage of paid listings.
Pros
- Enterprise CRM buyer base
- Trust and security vetting
Cons
- 15% platform fee
- Salesforce ecosystem complexity
Best for: CRM, sales, and service agents
Pickaxe Marketplace
~20-30% on paid agentsPickaxe charges creators based on plan and usage; marketplace revenue is split between creator and platform.
Pros
- Built-in monetization
- No-code builder
Cons
- Smaller audience than ChatGPT
- Platform-dependent
Best for: No-code agents and quick productization
Zapier Central / Interfaces
N/AZapier does not operate a direct agent marketplace; monetization is via Zapier plans and partner integrations.
Pros
- Workflow automation audience
- 6,000+ app integrations
Cons
- No native agent store
- Limited pricing control
Best for: Workflow agents that integrate with existing SaaS stacks
Relevance AI Agent Marketplace
~20-40% estimatedRelevance AI lets partners build and sell agents; platform fees are bundled into customer subscriptions.
Pros
- Sales-specific tooling
- Team seats and usage billing
Cons
- High platform dependency
- Opaque pricing
Best for: Sales development and go-to-market agents
GitHub Marketplace (Copilot extensions)
5% on paid extensionsGitHub takes a percentage of paid extension sales; free extensions are common.
Pros
- Developer-native audience
- Low fee
Cons
- Limited to Copilot extension format
- Approval process
Best for: Developer tooling and coding agents
AWS Marketplace for Gen AI
3-5% for SaaS listingsAWS Marketplace charges sellers based on product type; private offers and SaaS listings have standard AWS Marketplace fees.
Pros
- Massive enterprise cloud buyer base
- Private offer support
Cons
- Technical listing requirements
- AWS fee + co-sell obligations
Best for: Enterprise AI agents deployed on AWS
Stripe Apps / Stripe Partner Ecosystem
5% on paid app revenueStripe takes a portion of paid app revenue through the Stripe App Marketplace.
Pros
- Financial data access
- Payments-native audience
Cons
- Narrow use case
- Approval process
Best for: Agents that handle payments, billing, or finance workflows
Marketplace revenue estimator
Estimate monthly net revenue after platform take rate and variable costs.
LLM tokens, hosting, support.
Paid users
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Gross revenue
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Platform fee
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Variable costs
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Net monthly revenue
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Net per paid user
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Pricing models that work
- Free + platform revenue share — List for free; platform pays a share of pooled subscription revenue.
- Subscription — Charge a recurring monthly/annual fee directly or through the platform.
- Per-action / usage — Charge per task, message, or token consumed.
- Per-resolution — Charge only when the agent completes a task successfully.
- Setup + retainer — One-time implementation fee plus monthly managed-service retainer.
- White-label / OEM — Build once, resell under each client's brand with setup fees.
How to choose a marketplace
- • Prioritize distribution fit over take rate. 70% of a big audience can beat 100% of none.
- • Enterprise marketplaces (Claude, Salesforce, AWS) have longer sales cycles but higher contract values.
- • No-code marketplaces (Pickaxe, Relevance AI) speed up launch but cap differentiation.
- • Developer/cloud stores (GitHub, AWS, Stripe) are best for agents with technical integrations.
- • Consider billing ownership: direct billing gives you customer data and higher margins.